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Google for Business: A Small Business Guide

Here’s how these solutions will help your business, and how to get started. 

Google Business Profile

If you’re a small business owner, a potential customer’s first exposure to your

company is probably through a Google search. Google Business Profile, formerly

known as Google My Business, gives them something to find.

What is Google Business Profile?

Google Business Profile establishes you as a business as far as Google is concerned,

allowing you to show up in search and map results when someone searches for your

type of business near them. It also allows customers to leave Google reviews of your

business, which goes a long way in building your company’s credibility and

generating leads. 

“[It] is a great starting point for a small business, as it’s simple to set up and free

too,” said Ryan Scollon, a PPC consultant. “It allows you to show in the local/map

results on a Google search results page when people are looking for a local service

or business. It also allows you to show business opening hours, contact details and

even directions to your place of work should people need to visit you.”

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